PRAGMATIC POTENTIAL OF LINGUISTIC MEANS OF EXPRESSION IN SPEECHES ON INFORMATION TECHNOLOGY

The article focuses on the investigation of such linguistic phenomenon as category expression and related concepts their functioning in texts information technology field. analysis means is carried out, characteristic features expressives are singled classification at all language levels presented, frequency usage speeches branch technologies given. study technology, particular pragmatic potential relevant light extremely rapid development impact society, interest scientists human factor insufficient speech. also considers ability text to create a communicative effect, evoke receptor attitude message, otherwise exert influence recipient through various expression. expressive function promotes feelings emotions enables author or speaker make accessible for perception. Combining different tools techniques intensifies what said helps emphasize most important information. Keywords: expression; expressives; pragmatics; field technology.